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The Good(?) Old Days Those of us who have used the Internet for decades may remember a time when searching for a website meant working your way through carefully curated content categories and using a boolean search to filter websites from those categories. The idea…
One of the most common problems encountered in sales and marketing analytics is determining what customer actions are important for reaching a goal (e.g., converting a lead or closing a sale), and deciding how to weight and value of each of those actions. Consider a…