The Click360 Blog

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Transactional vs. Analytical Data

Most businesses do many activities every day. Those activities--we can call them transactions--may be related to sales or prospecting, customer support, email confirmations, or any other of a host of processes needed to run the business. Each of those transactions typically requires its own software (for example, Salesforce,…

Who Owns Your Company's Data?

The most successful companies use data as a source of competitive advantage. This is not a stunning revelation. Countless authors have called even data the new oil. That is, data drives the modern economy. And data collectors such as Facebook, Google, and Amazon have astronomical…

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