The Click360 Blog

Follow our blog and discover the latest content and trends in artificial intelligence, intelligent automation, and sales and marketing analytics.

Click360 for Digital Agencies

Digital marketing agencies are tasked with being stewards of their clients’ budgets, with the goal of driving digital traffic, leads, conversions and ultimately revenue. But the big challenge is to find true ROI measurement and properly credit revenue generation to the channels, advertisements, and content that…

Click360 For Digital Marketers

Digital marketers often have a common problem. They’re may be executing against multiple inbound marketing strategies, generating a ton of website activity, creating leads for sales teams all while trying to make sense of all of it in real time. But they’re generally left without a ton of…

How Sales Leaders Use Click360

Sales leaders have twin goals: design strategies to increase revenue and maximize the revenue generated with their existing budgets. That means being hyper vigilant with the strategies created to grow that revenue while being able to see which channels are generating revenue most effectively. Budgets are…

Transactional vs. Analytical Data

Most businesses do many activities every day. Those activities--we can call them transactions--may be related to sales or prospecting, customer support, email confirmations, or any other of a host of processes needed to run the business. Each of those transactions typically requires its own software (for example, Salesforce,…

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