Click360 For Digital Marketers

Digital marketers often have a common problem. They’re may be executing against multiple inbound marketing strategies, generating a ton of website activity, creating leads for sales teams all while trying to make sense of all of it in real time. But they’re
generally left without a ton of actionable insight.

They have access hundreds of marketing tools claiming to be giving them information about what kinds of marketing efforts are working, but typically the insight is based on transactional activity.

That means they have tons of information about who’s on the website, who’s opening emails, reading case studies etc, but almost no explanation as to what that all means. Because of that, sales teams often report that the leads they’re receiving from marketing are unqualified and not translating to revenue.

The Challenge

Marketers are tasked with:

1) Proving out ROI of marketing efforts
2) Understanding what’s driving revenue vs. what’s not
3) Justifying the spends of marketing budgets
4) Driving highly qualified leads to sales teams
5) Identifying the most effective channels
6) Making sense out of massive amounts of data

The Solution

By adding Click360 to the company’s website, marketers gain insight on what behaviors are indicating customer intent. Patterns and sequences indicate where prospective customers are in the buying cycle, which allows marketers to engage them based on their exact stage of the funnel. Prospective customers are group based on their behaviors and marketers use those clusters to inform how to move prospective customers through sales and marketing funnels, what kinds of information converts them to the next stage, and exactly when sales teams should be involved.

Results

Real Time, End-to-End, Multi-Touch Attribution: Seeing what’s working and what’s not in real time means the Chief Revenue Officer can justify budget spends, prove out ROI and surface the most effective channels of revenue generation.

Automatic Segmentation & Measurement: Deep Learning models identify who is mostly likely to convert – meaning the Chief Marketing Officer can focus efforts against the 30% of prospective clients who will convert, saving and re-allocating as much
as 70% of time and budgets for more targeted efforts.

Actionable Insight - > Existing Systems: Real time information is pushed back into sales systems like CRM and engagement tools, allowing sales teams to engage customers with the most relevant

To find out more how Click360 can help supercharge your sales results, contact us today and try a demo.