Mike Lewis ⁽⁵⁾

Not all intent data is equal.If you’re like most marketers, you’re doing your due diligence and investigating the search habits of your audience. What are they searching for? What keywords are they using? What content is connecting with them. In fact, search intent, the intended…

In the race to achieve the mythic Optimized Sales Funnel, there are generally two schools of thought. Those who favor the top of the funnel and those who believe the bottom is king. And you know what? They’re both wrong. Because the true path to…

There’s a social ad circulating the web. Pretty straightforward, simple question. Will COVID change consumer behavior?, it asks. If you find yourself asking this same question, please stop reading this article and give our piece on Navigating the Unknown a read. If you find yourself…

The times, as the saying goes, they are a-changing. How fast? Well, the situation will have evolved in the time between when we wrote this line and when you are reading it now. In fact, things might have changed in the time it took you…

Just what you want to hear, right? After spending all this time, money and effort to evaluate and implement a bunch of tools, it’s entirely possible that they’re actually complicating your ability to generate revenue more than they’re helping. That’s because more often than not,…