Mike Lewis ⁽²⁾

The ending of third party cookies by Apple, Google and others should come as no surprise to anyone. The writing has been on the walls for years. As far back as even 2013, when both Safari and Firefox started blocking them over privacy concerns of…

Just what you want to hear, right? After spending all this time, money and effort to evaluate and implement a bunch of tools, it’s entirely possible that they’re actually complicating your ability to generate revenue more than they’re helping. That’s because more often than not,…