Follow our blog and discover the latest content and trends in artificial intelligence, intelligent automation, and sales and marketing analytics.
Digital marketing agencies are tasked with being stewards of their clients’ budgets, with the goal of driving digital traffic, leads, conversions and ultimately revenue. But the big challenge is to find true ROI measurement and properly credit revenue generation to the channels, advertisements, and content that…
Digital marketers often have a common problem. They’re may be executing against multiple inbound marketing strategies, generating a ton of website activity, creating leads for sales teams all while trying to make sense of all of it in real time. But they’re generally left without a ton of…
Sales leaders have twin goals: design strategies to increase revenue and maximize the revenue generated with their existing budgets. That means being hyper vigilant with the strategies created to grow that revenue while being able to see which channels are generating revenue most effectively. Budgets are…
Most businesses do many activities every day. Those activities--we can call them transactions--may be related to sales or prospecting, customer support, email confirmations, or any other of a host of processes needed to run the business. Each of those transactions typically requires its own software (for example, Salesforce,…
The most successful companies use data as a source of competitive advantage. This is not a stunning revelation. Countless authors have called even data the new oil. That is, data drives the modern economy. And data collectors such as Facebook, Google, and Amazon have astronomical…