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Tl;dr: a B2B company used Click360 to analyze page load times and was able to prove that even 1/8th of a second could be the difference between winning a sale and losing it. They say time is money. And nowhere is that more apparent than on website…
"Why wouldn't everybody use Click360 to run their marketing?" - Digital Marketing Specialist Customer Profile:The customer is a medium-size, publicly traded company in the manufacturing industry. They have a long, complex B2B salescycle that consists of selling products and services both directly and through channel partners.
One of the major differences between Click360 and other sales and marketing intelligence platforms is that Click360 is a Learning System while other platforms are Rules-Based Systems.This blog post examines what makes them different and why Learning Systems are superior for sales and marketing analytics. TL;DR: Rules-Based Systems are…
The old adage says: "Nobody ever got fired for choosing IBM." The idea is that it’s safe to just do what others do. You’re not rocking the boat. Not taking chances. Not standing out. Choosing what everybody else does is ordinary. It’s average. It’s... mediocre...
The Good(?) Old Days Those of us who have used the Internet for decades may remember a time when searching for a website meant working your way through carefully curated content categories and using a boolean search to filter websites from those categories. The idea…